Global Marketing Ebook

Ebook market call of rational investment

In the Mid-2010, iPad, when sales of the fiery, “ebook reader will make spaces for iPad” remarks to have emerged. However, in December 2010, Kindle once again hit a sales record of 1.6 million units, almost the same with the iPad. 

Tablet PC and ebook readers really exist completely replace the relationship? Reporter witnessed a heated debate two users. ”IPad screen does fine, but you try to read in the sun, the eyes are very tired. And, iPad charge almost every day, reading a book when no electricity is a key part of what it feels like?” Support ebooks The user name says Shang. 

According to a new Research consumer survey, 10 considering the purchase of consumer ebook reader in 4 people plan to buy Apple’s iPad, but the user has purchased the book, only 25% believe that if iPad buy books when they are already available, they will buy iPad. This shows that, for experienced e-book reader and the reading experience iPad users, ebook reader still take place. 

There are not optimistic voice. Enfodesk Analysys think tank data show that Q1 2011 sales volume of China’s electronic reader to reach 304,200 units, compared with negative growth rings occur, an increase of -4.28%. In fact, the fourth quarter is the e-book sales season, and the first quarter of 2010 if compared to 2011 first quarter sales increase of 24.77%. 

However, compared with the previous hot, 24% of the growth rate has been hot-headed enough to make people calm down. When the growth rate is only at this level, spending billions of dollars into the market has become uneconomical. According to incomplete statistics, in 2009 ~ 2010, China has 40 brands of handheld reader terminal appears.Today, most of these brands disappeared. Needless to say, and mobile phone, PC to calculate the market for million units compared to less than two million global market capacity can allow a few large enterprises and stable profits, but can not accommodate too many brands to participate. 

With the slowdown in e-books are shrinking profit margins, value chain began to change, in addition to rely on the contents of a profit, but also began to read from a simple starting to integrate with industry needs. 

Earlier this year, Amazon raised the price of the new $ 139 Kindle ebook reader, and the relative purchasing power of the United States, the price is quite low. However, in the Amazon platform, e-book has sold more than 15% of a paperback book. 

April 17, 2010 morning, Yangzhou Economic Development Zone, Sanyuan Bridge Primary Five (2) classmates do not have traditional textbooks, everyone holding a “book”, a lesson in special classes. This is the application of Yangzhou in the e-book to make the attempt. 

These examples illustrate, there is still room for development books. However, steady growth into the era of companies to be more sensible, crazy expansion is not practical, step-down a little, looking for new market opportunities, is currently the better choice.

About the Author

ChinaTabletsPCs.com is a large B2C online trading platform which aimed to provide high quality China Brands Tablet PCs to consumers at wholesale prices. Experience professional service and quality China Brand Tablet PCs made in China today.

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