Global Marketing Objectives

Website – Used as a Marketing tool and communication channel

Website – Used as a Marketing tool and communication channel.

Internet has fundamentally changed not only how people communicate, work, live and grow socially and professionally, but also how firms set their strategic directions for action and their relationship develops stock.

Internet becomes very important because it is at the same time, a communication medium, channel distribution, technology, and tool development with implications for large corporate and human society in general.

The question is whether the website is just a way of communicating with the business (customers, Internet users, potential partners) or is an important strategic marketing tool.

Websites can be used to offer full communication, and other information concerning the identity of the company, but it the same time can used as a marketing tool, promoting businesses, reaching a far more number of customers, expanding businesses or used as a virtual shop (e-commerce website).

Designing and opening a site for a company may have different objectives:

Ø present and strengthen the image of the company’s identity;

Ø promoting company products and services;

Ø sales presentation;

Ø demonstrations;

Ø marketing;

Ø financial information, etc.

Internet represents a way in which small companies can grow and generate major competitive advantages in the fierce fight of the global market.

The success of a site is determined by its quality control system, easy access to information and quality photos. In general, the criteria used to characterize the quality of a website is: navigability (ease of authentication, menu functionality, positioning within the site), design (home page, layout, methods of capture visitor attention), information content (structuring information, help area, contact page), custom criteria (ease of implementation, combining safety with seaworthiness, ease of access to the demo account, offered help in case of loss / theft of login information on costs incurred by the customer).

The website is also a magnet for new business opportunities. Think for a moment at e-commerce websites and the Cyber Monday 2010 sales, where statistics say overall online spending in the United States only, surpassed $1 billionand Amazon.com sell a record-breaking 158 items per second.

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