Trends In Global Marketing

Competitive Trends in Global Wealth Management 2011 – Market Analysis Report

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Competitive Trends in Global Wealth Management 2011

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Introduction

This report provides an overview of the major competitive trends during 2010 and what the top 10 global players, including Pictet, RBC, HSBC, UBS, Credit Suisse and Wells Fargo; were doing in terms of their positioning. The report also provides Wealth & Investments team predictions on the top trends in global wealth management for 2011.

Features and benefits

* Use this report to gain insight into which
territories and client segments the leading wealth managers are targeting
* Identify which wealth mangers have been
most active over the last year and what the largest have focused their efforts on
* Find out what trends will be shaping the
competitive strategies of wealth managers over the coming year.

Highlights

With all of the threats – be they regulatory, economic, or financial – that can potentially impact upon other banking activities, many of the leading banking groups around the world prioritized growth in the wealth management market as a key part of their overall strategies in the lead up to 2010 and beyond.
With the credit crisis and global recession having a hugely negative effect on the financial services market in 2009, announcements concerning M&A, partnership agreements, and organic growth tapered off. The higher pace of such developments in 2010 means that wealth managers have shifted competitive strategies back to a more normal footing.
In order to combat commoditization, private banks and wealth managers of all types will engage in greater customer segmentation, setting up specialized teams and services designed to appeal to certain ethnic, geographic, national, professional, and social groups.

Your key questions answered

* What will be the major trends affecting competition in 2011?
* What geographies experienced the most staffing changes in 2010?
* Where are global players looking to expand and how?
* What new types of client segmentation are being used by leading wealth managers to gain advantage in the market?

Table of Contents :
Executive Summary
M&A and organic growth in Asia drove the competitive strategy of many top wealth managers
February and November were the most active months for business deals and expansions
Bank of Singapore, OCBC s new private wealth brand, was one of the most high profile new wealth brands in 2010
Key players upgraded their presence in the regional centers of Asia Pacific and the Middle East
While the focus was on Asia, wealth managers still had to compete in developed markets
The developed wealth markets of Western Europe and North America accounted for the majority of staffing announcements
Just under half of all new products were launched for the European market
Customer targeting was focused on wealth segments in 2010 but is showing increasing sophistication
Competitive trends in 2011 will be less driven by the fallout of the credit crisis
M&A will be focused on consolidation of smaller players and businesses in desirable markets
Wealth managers emerging markets strategy will shift to building up operations in target markets
Competitors will focus more on building up those parts of the business that offer the highest margin
Social media and mobile technology will increasingly be a battle ground for clients
Hiring and retaining key personnel will be increasingly challenging
Additional specialized client segmentation propositions will be developed to give banks an edge over rivals
OVERVIEW
Catalyst
Summary
Methodology
KEY COMPETITIVE TRENDS OF 2010

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